Strategic Branding & Storytelling for an Eco Conscious Brand
Aerflo is a future-forward brand championing sustainable living through energy-efficient BLDC fans. Our challenge was to elevate this green-tech innovation into a visually iconic identity and cohesive brand language that seamlessly connects purpose, performance, and aesthetics.
Logo & Identity
Inspired by nature, the Aerflo logo embodies motion, energy, and environmental consciousness. The pinwheel-like icon in earthy greens and terracotta brown symbolizes clean energy and airflow, while the modern typography ensures sharp recall across digital and retail platforms.
Packaging Design
To position Aerflo as a planet-positive choice, we designed a minimal yet emotionally engaging box with the tagline: “Fan of the Planet.” The packaging features soft, nature-toned gradients, QR integration, and human-centric imagery to connect the product with its eco-mission.
Catalogue & Product Spread
The Aerflo catalogue was crafted to offer a premium, lifestyle-oriented showcase of their product range. Each spread features fans in real home settings, highlighting functionality and elegance, while detailed specifications are presented in an easy-to-scan layout.
Color & Visual Language
A refined palette of greens, warm woods, and off-whites ensures Aerflo’s identity is fresh, natural, and future-ready. This color strategy ties every brand touchpoint—print, digital, and spatial—into a visually unified experience.
Social Media Campaigns
Our social media approach for Aerflo focused on storytelling with purpose. We rolled out campaigns like “Beat the Heat”, “Bill With vs Without”, and “Work in Comfort”, positioning Aerflo as a smart and eco-friendly home essential. These visuals blend aspirational living with tangible energy savings.
We continue to build on the brand’s strong foundation, consistently working toward elevating its presence, deepening its impact, and aligning every touchpoint with its evolving purpose.