FiiRE: Built from Scratch, Designed for Impact
We had the incredible opportunity to develop the brand identity of Forum for Innovation, Incubation, Research, and Entrepreneurship (FiiRE) from its inception. From conceptualising the brand ethos and designing a powerful, future-ready logo to developing a dynamic website, impactful social media storytelling, and cohesive design language, we led every step of this branding journey.
Our team created a comprehensive suite of print and digital collateral that reflects FiiRE’s bold vision for innovation and entrepreneurship. This was a full-spectrum transformation—rooted in purpose, designed for impact.
Challenges and Objectives
The challenge was to create a compelling brand identity from scratch, one that clearly communicates FiiRE’s mission and values while embodying innovation, credibility, and purpose. Our objective was to design a visual and verbal identity that reflects the spirit of entrepreneurship and supports FiiRE’s diverse initiatives, including startup incubation, accelerator programs, research, and community building.
The brand needed to be versatile, future-ready, and instantly recognisable, with the ability to stand out across digital, print, and physical spaces. Most importantly, it had to position FiiRE as a leading incubation hub and catalyst for entrepreneurial growth in Goa and beyond.
Result
We built a bold and cohesive brand identity that is both distinctive and adaptable, perfectly aligned with FiiRE’s mission from the very beginning. The new identity provides a unified visual and communication framework across all of FiiRE’s verticals, including incubation programs, entrepreneurial outreach, research initiatives, and community-building efforts.
By developing the brand from the ground up, we helped establish FiiRE as a credible, future-focused ecosystem enabler, strengthening its presence and positioning it as a key driver of innovation and startup growth in Goa and beyond.